With the improvement of residents' living standards, the demand for furniture consumption has shown an obvious upgrading trend. Consumers' consumption concepts have gradually become rational, and their requirements for furniture products are no longer limited to price, but pay more attention to quality, environmental protection and use experience. In terms of quality, consumers prefer furniture products with strong materials, fine craftsmanship and high durability, pay attention to details such as the structural stability of furniture and surface treatment technology, and refuse inferior products. In terms of environmental protection, consumers attach great importance to the environmental performance of furniture, prefer environmentally friendly furniture with no odor and no release of harmful substances, and pay attention to the environmental protection of raw materials and the greenization of the production process, in line with the demand for healthy home living. In terms of use experience, consumers pay attention to the humanized design of furniture, focus on the size adaptation, functional practicality and operational convenience of furniture, and pursue a comfortable and convenient home experience. In addition, consumers also pay more attention to the personalization and style adaptation of furniture, hoping that the furniture can reflect their own aesthetics, coordinate with the overall home style, and create an exclusive home space. The upgrading of consumer demand has forced the furniture industry to optimize product design, improve product quality, improve the service system, and promote the industry to develop in a high-quality, humanized and environmentally friendly direction. At the same time, the industry also pays more attention to consumer experience, and meets consumers' diverse needs through scenario-based display, personalized customization and other methods, further promoting the healthy development of the furniture industry.